the ultimate School Marketing & Admissions BluePrint
I’ve wanted to create this for years.
After 14 years working with over 300 schools in 30 countries, I got really tired of seeing the same thing. Marketing & Admissions teams so stretched they were overlooking valuable pupil recruitment opportunities. And school leaders stressed about pupil numbers as a result.
I wanted to give schools an affordable way to focus on the opportunities right under their noses. To stop leaving money on the table. To get their time back and enjoy their jobs again! And to get help NOW. Not next month. Not next term. Every family that slips away means £20,000+ in lost annual fees.
And that’s the mission I’m on – and why I built the Blueprint.
Emily x
Founder & Director, Stickman
Do Less. Spend Less.
Focus More.
The Ultimate School Marketing & Admissions Blueprint is an online membership bringing together the best strategies from Stickman’s 14 years of specialist experience helping schools fill places.
It helps budget-conscious, stretched marketing & admissions teams move from firefighting and enrolment pressure to clarity, focus and progress – with expert guidance, proven strategies and a clear plan.
It’s based on our central, unique belief that schools don’t need to do more or spend more. They need to cut through the noise, get really good at the fundamentals of driving pupil numbers (usually free), and do them on repeat.
And that’s exactly what Blueprint helps you do.
Less noise
Fewer competing priorities
Focus on what works
you’re already too busy. that’s why the blueprint only requires 30 minutes a week.
We hear comments like the below all the time from school marketing & admissions teams. That’s why we designed Blueprint to help you make real progress without adding to your workload.
“It’s so hard being such a small team”
“I can never get to the work I know I should be doing.”
“I’m doing the job of 3 people.”
watch the demo:
you DON’T NEED A NEW WEBSITE OR CRM, OR A FANCY PROSPECTUS. OFTEN THE BIGGEST GAins COME FROM WHAT’S ALREADY UNDER YOUR NOSE.
What’s included in the BluePrint:
The Blueprint Hub
Your step-by-step roadmap, with practical tools, templates and shortcuts to success.
Termly Progress Tracking
See what’s improving, and give school leaders clear sight of the numbers and progress
Know Your Numbers
We make tracking data easy with just 4 key metrics: Enquiries, Visits, Applications & Enrolments
Your Monthly Essential
Like a gardening calendar for pupil recruitment! One monthly priority to keep you on track
Monthly Momentum Clinics
Practical group working sessions to help you get things done, not just gather more ideas
A Supportive, Non-Competing Community
Share ideas and challenges in a safe space with schools in the same boat (competitors kept apart)
Unlimited Team Access
Bring your whole team together as a united force, at no extra cost
we helped a school go from declining enrolments to 19 new families in just one term. all through one simple change.
the blueprint gives schools the quickest route to stronger pupil numbers
We’ve carefully crafted 5 success stages in the Blueprint to give schools the quickest, simplest route to stronger pupil recruitment.
On Day One, you complete a short assessment to identify your most pressing needs. You then dip into the Blueprint based on these – you only need 30 minutes a week.
For example:
- Open event coming up? Use our ready-to-go promotion and conversion plan.
- Need more enquiries? Improve your visibility in Google/AI search results.
- Need to convert more families? Personalise responses and strengthen follow-up.
what happens when schools focus on the zero-cost activities right under their noses
Our client said: “We need a new £20,000 website to boost enquiries.”
But we knew: Their existing website enquiry form had over 30 fields blocking prospective families.
The result: 18% increase in enquiries simply by fixing the form under their nose – no new website required.
Our client said: “We need to get more families along to our Open events.”
But we knew: Their Open event promotion was thin, so we helped them sharpen their campaign and simplify the customer registration journey.
The result: Attendance grew from 20 to 120 families in just 3 weeks.
Our client said: “Applications are declining and we need to overhaul our entire strategy.”
But we knew: The School’s biggest opportunity was converting visiting families, rather than overhauling everything.
The result: 19 new families joined in just one term. No major overhaul needed.
SCHOOLS love the results it drives
One of our founding Blueprint members, Mary, described her biggest challenge as working as a team of one and not having colleagues around her to bounce ideas off.
“The Stickman Blueprint has given me the clarity and confidence to know what matters most – and a clear plan to make it happen.”
Mary, Director of Communications, UK Independent School
btw, the blueprint is not…
…another online hub full of new ideas or resources. You’re already drowning in those. We cut through the noise. Strip away the fluff. And you give you the shortest route to more pupils and less overwhelm.
CHOOSE YOUR LEVEL OF SUPPORT
Securing just one new pupil (£20,000+ in annual fees) completely covers your investment in The Blueprint. You get director-level marketing expertise and structure at a fraction of the cost of a full-time hire.
JOIN THE AUTUMN 2026 COHORT
Pupil recruitment pressure isn’t going away – every day missing opportunities risks losing a family to another school. The schools we see thriving act with urgency.
The Autumn cohort starts Thursday 5 November 2026. Join by 12pm Friday 16 October to be part of the launch cohort – and the first 5 schools to join will also receive:
Need a quick steer? Talk to one of our team:
book a call
Please select a date and time below to discuss your marketing & admissions challenges, or to have a demo of the Blueprint…
Do Less. Focus More.
